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Visual identity of the football club on social sites
Mysliveček, Václav ; Opelík, Daniel (advisor) ; Vlk, Aleš (referee)
1 Abstract Title: Visual identity of the football club on social sites Objectives: The main objective of the thesis is to create a concept of visual identity on social media for the team FK Teplice. Another objective is a detailed analysis of the elements that make up the visual identity on social networks. The third objective is to conduct research of visual identities of selected football clubs on social networks. The last objective represents a continuous observation of the visual content shared by the FK Teplice team. Methods: Qualitative research methods are used in this thesis. First, the method of standardized observation is applied to the social networks of the FK Teplice team. This is followed by a qualitative survey in which respondents evaluate the visual identity of the FK Teplice team through open-ended and closed-ended questions. Results: According to the results, the biggest problems of the visual identity of the FK Teplice team on social media are the lack of hierarchy of graphic elements, typography, working with negative space, too monotonous graphic templates and not following the recommended formats for the posts. Keywords: Graphic design, digital content, social sites, czech football, visual identity concept
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Topical issues of EU copyright law: transformation of law in the information society
Mudra, Tomáš ; Svoboda, Pavel (advisor) ; Dobřichovský, Tomáš (referee)
Title of the thesis: Current issues of the copyright of the EU: transformation of the copyright in the information society The aim of this master's thesis is to analyse the current issues of the copyright of the EU and identify possible future trends, which should find their way to the upcoming third wave of harmonisation by European Commission. Therefore the master's thesis is based on the analysis of the issues identified for the revision of European copyright by European Commission itself in the recent public consultation. The issues were analysed in three steps to attend the aim. Firstly, the scope of identified issues for revision of the law is analysed. It was assumed, that the issues presented by Commission are requesting legislative action because of the lack of applicable solutions or due to high rate of legal uncertainty. Secondly, the current state of European copyright in issues was tested for striking the fair balance of stakeholder in the light of the utilitarian theory of copyright. Based on the previous two steps, possible future trends recommendable for the revision of the European Copyright were identified. Therefore, the main aim of the master's thesis was achieved successfully. Mostly due to still existing juridical solutions, the original premise about the scope of issues being...
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New trends in systems for payments for digital content
Horáčková, Lenka ; Očko, Petr (advisor) ; Pokorný, Jan (referee)
This diploma thesis is focused on new trends in payment systems for digital content. In the introductory chapter are briefly described the current types of electronic payment systems. The next part of the thesis introduces a foreign research studies and compares their results with results of the questionnaire survey conducted within the frame of the thesis. The following chapters are devoted to Czech and foreign electronic payment systems, focusing on the sale of digital content, the general development of the Czech micropayment systems and comparison of functionalities of the payment systems in order to compose a summary of recommendations for selected individuals involved in the field of electronic commerce. Following parts of this thesis are focused on the identification of the main trends in charging for Czech and foreign media content and presentation of the results of the questionnaire survey. The core of the work is to identify the main problems of the development of electronic payment systems, the identification of new trends in the pricing of media content and the summary of recommendations for the selected entities in the area of electronic commerce according to the knowledge gained in the diploma thesis.
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The Internet and Private international law
Bederka, Pavel ; Pauknerová, Monika (advisor) ; Pfeiffer, Magdalena (referee)
VIII Abstract The Internet and private international law This master's thesis deals with the current state and future development of the concept of digital content in the law of European union. A brief history concerning the Brussels- and Rome- community conventions and their replacement with the current regulations is presented in the first part of the thesis, along with several interesting cases of the Court of Justice of the European union. A model international consumer contract for supply of digital content concluded over the internet is used in conjunction with the Pammer/Alpenhof case in order to demonstrate the concept of directed activity within the meaning of the Brussels I recast and Rome I regulations. Next, the Falco and Usedsoft decisions are analyzed, along with possible consequences of the asserted exhaustion of intellectual property rights after first transfer of an intangible copy of copyrighted software, and the implications thereof. Subsequently a short theoretical digression is made to dissect the notion of goods as used by the UN convention on contracts for international sales of goods, in order to determine the limits of the convention vis-à-vis intangibles. The Vienna convention also presents a useful mirror to the (now dead) proposal for Common European sales law (CESL), as the...
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International conference ELPUB 2015
Pokorný, Jan
Cílem účasti na mezinárodní konferenci ELPUB byla konfrontace znalostí a postupů v oblasti zpřístupňování digitálního obsahu. Letošní ročník byl dvěma nosným tématům, které jsou pro NTK aktuální: problematika vyhledávání a zpřístupňování obsahu vzhledem k vzrůstajícímu množství informací spolu s fyzickým objemem sbírek a problematika indexování netextových dokumentů.
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Topical issues of EU copyright law: transformation of law in the information society
Mudra, Tomáš ; Svoboda, Pavel (advisor) ; Dobřichovský, Tomáš (referee)
Title of the thesis: Current issues of the copyright of the EU: transformation of the copyright in the information society The aim of this master's thesis is to analyse the current issues of the copyright of the EU and identify possible future trends, which should find their way to the upcoming third wave of harmonisation by European Commission. Therefore the master's thesis is based on the analysis of the issues identified for the revision of European copyright by European Commission itself in the recent public consultation. The issues were analysed in three steps to attend the aim. Firstly, the scope of identified issues for revision of the law is analysed. It was assumed, that the issues presented by Commission are requesting legislative action because of the lack of applicable solutions or due to high rate of legal uncertainty. Secondly, the current state of European copyright in issues was tested for striking the fair balance of stakeholder in the light of the utilitarian theory of copyright. Based on the previous two steps, possible future trends recommendable for the revision of the European Copyright were identified. Therefore, the main aim of the master's thesis was achieved successfully. Mostly due to still existing juridical solutions, the original premise about the scope of issues being...
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New trends in systems for payments for digital content
Horáčková, Lenka ; Očko, Petr (advisor) ; Pokorný, Jan (referee)
This diploma thesis is focused on new trends in payment systems for digital content. In the introductory chapter are briefly described the current types of electronic payment systems. The next part of the thesis introduces a foreign research studies and compares their results with results of the questionnaire survey conducted within the frame of the thesis. The following chapters are devoted to Czech and foreign electronic payment systems, focusing on the sale of digital content, the general development of the Czech micropayment systems and comparison of functionalities of the payment systems in order to compose a summary of recommendations for selected individuals involved in the field of electronic commerce. Following parts of this thesis are focused on the identification of the main trends in charging for Czech and foreign media content and presentation of the results of the questionnaire survey. The core of the work is to identify the main problems of the development of electronic payment systems, the identification of new trends in the pricing of media content and the summary of recommendations for the selected entities in the area of electronic commerce according to the knowledge gained in the diploma thesis.
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Digital Library 2013
Pejšová, Petra ; Vyčítalová, Hana
Účelem zahraniční cesty byla účast PhDr. Petry Pejšové a Mgr. Hany Vyčítalové na konferenci Digitálna knižnica 2013, která se konala od 15. dubna 2013 do 17. dubna 2013 na Slovensku v hotelu Družba v Jasné pod Chopkom. PhDr. Petra Pejšová zde 17. 4. 2013 přednesla příspěvek s názvem „Jak využít citační manažery pro spojení publikační činnosti a šedé literatury?“, ve kterém seznámila účastníky konference s možností, jak zlepšit služby repozitáře pomocí zapojení citačních manažerů.
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Academic Scholarship in the Digital Age
Schmiede, Rudi
Digital information and the increasing amount and availability of its basis, data, is changing scholarship to a more or less dramatic extent. New areas of research and knowledge have been created by the availability of machine-produced data, calculations, and simulations in various academic disciplines. In academic teaching, too, digitized sources and forms of learning are about to convert studying and lecturing to a considerable amount. However, no adequate infrastructure for digital information has emerged yet. Whereas in the field of scientific information providers (libraries, document centers, publishers etc.) new services, arrangements and business models are being experimented with, the scholarly disciplines are, by and large, lagging behind these developments, as are most scientific work practices and teaching in general. To sum up: An information infrastructure of scholarly information has been developed, but not one for scholarly information, yet. What this means, and some ideas of what could be done about it, shall be discussed in the talk.
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Digital content business models
Račman, Jiří ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This thesis is aimed at digital content business models. Business model is a broad area comprised of variety of activities and strategies in order to fulfill the business target. In the past two decades user's requirements to digital media underwent many dramatic changes. Business model that would be broadly accepted as profit-making model still has not been discovered. Given that this thesis can serve as current business models and their influential factors overview. One part of the business models description is devoted to historical business models that gave the foundation to business models as we know them at present. Business models are categorized according to fundamental operating principles. These fundamental operating principles are utilized in so-called pillars of business models that symbolize the main characteristics of model and that are how the profit is generated. Described business modes always comprised of main pillar of business model -- main profit generator -- and another additional pillar(s) that helps to complete the unique business model characteristic. Next part of this thesis deals with initiators of new business model and technology they are depended to. Surprisingly the new business models initiators in history were not a commercials subject but the most innovative ideas came from highly profiled communities of IT enthusiasts. The final part of this work brings the basic information about the current status in profitable business model development as well as it offers manager's opinions regarded to the current and future business models development. This part includes description of most common problems in the process of changing company into digital company type.
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